Which website is better for business: a landing page or a multi-page website?
Sooner or later, every entrepreneur faces the need to create a website for his or her business. The question of choosing between landing page и multi-page The website is becoming one of the first and most important. Let's see what advantages and disadvantages these two types of web resources have.
Landing: fast and effective
Landing page - is a single-page website designed to promote a single product or service. Its main advantage is a focus on conversion. Landing pages are easy to navigate and allow the user to quickly get the necessary information and make a decision.
- Advantages of landing page:
- High conversion rates due to highly targeted content.
- Fast development and launch.
- Low cost compared to multi-page websites.
Multipage website: for companies with a wide range of products
Multi-page websites are suitable for companies that offer a wide range of goods and services and allow for better structuring of information. They provide a deeper interaction with the client and provide more opportunities for SEO promotion.
- Advantages of a multi-page website:
- The ability to post more detailed information about the company.
- A wider range of opportunities for SEO optimization.
- Suitable for large businesses and online stores.
How to choose the right option?
The choice between a landing page and a multi-page website depends on your business goals. If your goal is to quickly launch an advertising campaign for one product, then landing page will be a great solution. For companies that want to present themselves in as much detail as possible and work with a wide range of products, it is suitable multi-page website.
Think about what tasks your website should solve, and this will help you make the right choice!