Which website is better for business: a landing page or a multi-page website?
In modern business, having a website is not just a tribute to fashion, but essential tool to attract customers and increase sales. However, entrepreneurs often face the question: what type of website to choose - landing page or multi-page website?
Advantages of landing page
Landing page, or one-page websiteis an excellent choice for companies that offer a specific product or service. Its main features:
- Focus on one goal: Landing pages help to focus visitors' attention on one offer, which increases conversion.
- Simplicity and speed of development: Creating a landing page usually takes less time and resources.
- Advertising effectiveness: It is compatible with advertising campaigns and allows you to quickly track their results.
Advantages of a multi-page website
Multipage websites, on the other hand, are better suited for of large companies with a diverse range of goods or services. Their main advantages:
- A variety of information: The ability to place a large amount of information about the company, its products and services on the site.
- SEO optimization: Multi-page websites are often better indexed by search engines.
- Flexibility: Ability to add new pages and sections as your business grows.
How to make the right choice?
The choice between a landing page and a multi-page website depends on the goals of your business и budget. If you are just starting out and want to test the market with one product, then landing page is the best solution. For. more developed business with a variety of offers, a multi-page website is better suited.
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